
Brach Paris Hotel
The 16th arrondissement of Paris is a place of life and heritage. In the 1970s, the building that houses Brach Paris was a huge postal sorting center. At first, Brach's massive glass exterior seemed out of place in its Haussmannis surroundings, and Starck softened the hotel's sharp edges with lush greenery by emanating soft foliage from a series of terrace gardens that swirl down along the hotel's entrance and street-side courtyards.
Brach Paris allows the imagination of creator Philippe Starck to fly free. Combining modernism and Bauhaus, Dadaism and surrealism in the architecture of the 1930s. The ubiquity of natural raw materials such as metal, glass, wood, leather and concrete unravels poetic mysteries, and unusual objects and selected works of art create a warm and eclectic atmosphere.
Warm and open, Brach Paris' lobby on the first floor is a truly artful space. Totems, sculptures and poetry come alive in this space. On the ceiling is an original painting by Ara Starck, daughter of the artist Philippe Starck, a mural that Ara considers to be a surrealistic poetry that collides with each other on the canvas in a pictorial rhyme that creates a single loop. The pattern on the carpet reflects the artistry of the ceiling like a mirror.
The Brach Restaurant, connected to the lobby, is a friendly and generous place where hotel guests and locals alike love to take a seat. The restaurant is the gateway to the world of Brach. Marble, metal, leather and wood intertwine to give a warm, cozy and timeless experience, a space that combines modernism and art in symbiosis.
The eight-story glass building showcases its ingenuity and artistry. The hotel's 59 rooms and suites are sleek and chic, sensual rather than traditional: walls are covered in walnut and mirrors reflect the warmth of the wood, the light and the space. The furniture is a clever mix of 1970s, mid-century and modern pieces. Antique furnishings as well as natural raw materials recall the modernist inspiration of the place.