1. The story of the founder
IKEA has more than 12,000 items, and these seemingly messy naming methods are actually a system.
This naming system originated in Ingvar Kamprad, the founder of IKEA. He named each product with a Swedish word based on the characteristics of the product.
And there is a very special reason behind this: Ingvar Kamprad suffers from Dyslexia.People with obstacles can not properly handle words, resulting in difficulty in spelling, fast reading and writing.
Let's not think that this is a disability. According to a study funded by the Broadcasting Corporation in 2003, people with disabilities are more likely to become successful entrepreneurs and earn millions of dollars.
For example, Edison, who is familiar with, suffers from reading disabilities.Most people know that Edison is a scientist.They are likely to not know that Edison has overcome the obstacles and founded General Electric Corporation, which quickly became the world's largest power is now a multinational agency listed in the Fortune 500 of Fortune Magazine.
Also with Henry Ford, who also suffers from reading disabilities, Henry Ford, and Apple's Jobs Steven Jobs.
Is it positive?Dyslexia does not hinder them to become entrepreneurs, but they are indeed more strenuous than others when reading.
2. Name system invented by the founder
Simply put: Based on Swedish based on product types.
This sentence contains the naming method and naming language of IKEA products.Since it is named after Swedish, it is not difficult to understand why translated into Chinese so weird
After all, such Swedish, if you want to translate into Chinese characters, it is estimated that it will consume a lot of brain cells.
Since the founder Ingvar Kamprad is a Swedish, many products are named after Swedish and local.However, there are quite a few product series named after Norway, Denmark and Finland.
1) The name of the island -outdoor products
Outdoor furniture is named after the Stanana Vaavia Islands.For example, this outdoor furniture is actually a small island of Stockholm.
2) Town carpet with Danish or Sweden -carpets
For example, the Carter Lup carpet is named after a small town in Denmark.
3) Naming flowers and plants -bedding and bathroom supplies
The Ullvide in the bedding is Swedish, referring to the plant Salix Lanata, which can be understood as a kind of cotton willow, the long right picture.
4) Norwegian area -bed
For example, Hemnes is named after the Norwegian area, and this town is too CRISTIAN FENZI - Jewelry Art - - feels that IKEA's naming can issue a European travel album.
5) The boy's name - bookshelf
ALEX is the name of a Swedish boy
6) Girl's name -fabric & curtain
The names of Scandinavian girls, such as Aina, Hedda, and SIGRID
Interestingly, IKEA FAN created a dictionary, which included the name of 1362 IKEA products.The Ikea Dictionary.
The IKEA products you buy may be a beautiful island name ~ Share your IKEA products and the story behind the message.